For brands spending $10k+ a month on Meta

Every ad you run makes the next one better.

Anneala takes every ad you’ve run apart, scores each part on your purchases, and builds next week’s batch from the parts that sold. Your losers retire. Your winners compound.

Start the $99 trial

Ondelle

Sponsored

Still sliding down mid-class? A wide high-rise band and a knit that stays put from pilates to deadlifts. Pay after 30 days.

ondelle.co

Stays Put Through Every Squat.

Pay after 30 days

Shop now

AD FROM NEXT BATCH

HookProven
Still sliding down mid-class?
$25
VisualPromising
Living-room mat, morning light
$40
HeadlineEmerging
Stays Put Through Every Squat.
$33
OfferTest
Pay after 30 days
CTAEmerging
Shop now
$34

Each part’s data is recorded independently across every ad it has appeared in, against the account average.

Why now

A winner used to last two months. Now it lasts three weeks.

One ad in twenty wins. Half never earn spend. And the one that wins fades in two to three weeks, so every week starts with the same question: what do I make next?

Motion, Creative Benchmarks 2026 · 578,750 Meta ads, 6,015 accounts · two to three weeks: Atria, Wonderful, 2026

The answer was in your account the whole time. Every ad you’ve run left evidence behind.

Your best ad

Your winner didn’t win. Its parts did.

You had a hunch about why this one worked. Here is the proof, part by part.

That’s one ad.

Ondelle

Sponsored

Still hiking up your leggings mid-run? The waistband is the problem. Ondelle uses a wide high-rise band that stays put from the first mile to the last. Free shipping over $75.

ondelle.co

High-Rise That Stays Put.

Free shipping over $75

Shop now

WINNER · $27 CPA · 178 PURCHASES

HookProven
Still hiking up your leggings mid-run?
$25
VisualProven
Coastal run
$24
HeadlineRetired
High-Rise That Stays Put.
$58
OfferPromising
Free shipping over $75
$40
CTAEmerging
Shop now
$34

Each part’s CPA across every ad it has appeared in. Proven, emerging and promising sit under the account average of $42; retired sits over it.

Squat-Proof. Actually. — 00 / 06
Every ad you've run is evidence. Watch it work for you.

High-Rise That Stays Put. — 00 / 06
Every ad you've run is evidence. Watch it work for you.

The Waistband That Stays. — 01 / 06
Some ads beat your average. Now you'll know why.

Hook
$31 AVG
Question
Average of $27, $36
Overlay text
$31 AVG
Question
Average of $27, $36
Hero element
$39 AVG
Outdoors
Average of $27, $51
Hero element
$36 CPA
At home
1 ad, $36
Headline
$36 CPA
Objection answered
1 ad, $36
Offer
$31 AVG
Free shipping over $75
Average of $27, $36
CTA
$38 AVG
Shop now
Average of $27, $36, $51

Account average $42 CPA

Hook
$51 CPA
Cheap vs lasting
1 ad, $51
Hook
$64 CPA
Bold claim
1 ad, $64
Overlay text
$51 CPA
Claim
1 ad, $51
Overlay text
$64 CPA
Checklist
1 ad, $64
Hero element
$64 CPA
Studio shot
1 ad, $64
Headline
$47 AVG
Plain claim
Average of $27, $51, $64
Offer
$58 AVG
Free returns for 60 days
Average of $51, $64
CTA
$64 CPA
Learn more
1 ad, $64

+118 more measured ad parts

04 / 06

Across your ads the same parts repeat. Their record decides: proven, or retired.

Stays Put For 12 Miles. — 05 / 06
Next week's ads: proven parts only, fresh combinations, one new test each.

Stays Put Through Every Squat. — 05 / 06
Next week's ads: proven parts only, fresh combinations, one new test each.

Start the $99 trial

Control

Nothing goes live without you.

Every batch lands in your dashboard first. You see it, you set the budget, you switch it on.

You see every ad before it spends. Each batch lands in your dashboard, paused.
It runs in its own campaign, on the daily budget you set.
Your winners stay on. It never touches your budget, your caps or the campaigns you run.
Never clones. Proven parts in fresh recipes, one new test in every ad.

Ondelle

Sponsored

Still sliding down mid-class? A wide high-rise band and a knit that stays put from pilates to deadlifts. Pay after 30 days.

ondelle.co

Stays Put Through Every Squat.

Pay after 30 days

Shop now

PAUSED · YOUR BUDGET

Here’s what it did on a real account.

Proof

Live on a real account. Check every number.

HarlanMD, a skincare brand, puts every ad through the loop. The record is read from its Ads Manager, and every ad it has run is in Meta’s Ad Library.

HarlanMD puts every ad through the loop. Its CPA is 22% under the best month a person ever made for the account, and every batch for 14 weeks has met or beaten the account average.

−22%
CPA against the best hand-made month: 14 wks
under that month, every single week: 42
batches launched: 3 a week, 20 ads each: 42 of 42
batches that met or beat the account average

As of Sep 2026 · Ads Manager

HarlanMD, skincare, is operated by Anneala’s founder. Every ad it has run is in Meta’s Ad Library.

HarlanMD

Sponsored

Some things are meant to be switched off after two weeks. Your steroid cream is one of them.

harlanmd.com

The One Light Left On All Night.

60-Day Money-Back Guarantee

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Hook
The two-week clock
Visual
Warm pedestal still life
Offer
60-day money back

The account’s top ad and the parts that carry it. Their scores print with the account’s export.

Your account is next.

Your two-week test

Let it prove itself on your account first.

Sign in with Meta and every ad you have already run is taken apart and scored on your purchases the same afternoon. Then launch several batches a week and watch the results land in your own Ads Manager. Two weeks is plenty of time for the loop to prove itself before you commit to anything.

The first hour
Your existing ads, scored
Every ad already in your account, from the last 90 days, is scored part by part on your purchases. The record starts working for you before a single new ad is made.
The same day
Your first batch
Built from your winning parts, paused in its own campaign until you set the budget and switch it on.
Every week
Several batches
Launch batch after batch. Each one is built from what the last one measured, so every batch starts ahead of the one before.
Day 14
You decide
You have watched the numbers move in your own Ads Manager. Stay, or walk away with your record.
Start the $99 trial
Sign in with Meta.

Where it fits

Better than an agency. Nothing like an ad generator.

An ad generator makes volume from a prompt and never learns which part sold. An agency decides the next round on intuition and a monthly report. Anneala measures every part of every ad you run against your purchases, builds the next batch from that record, and gets better with every iteration.

AI ad generator$30 to $50 a month

Measures every part of every ad against your purchases: No.
Knows which part sold, not just which ad: No.
Builds the next batch from: A prompt
Gets better with every iteration: No.
A new batch built on last week’s results: No.

Agency$3k to $5k a month plus creative fees

Measures every part of every ad against your purchases: No.
Knows which part sold, not just which ad: A hunch
Builds the next batch from: A feeling
Gets better with every iteration: Unlikely
A new batch built on last week’s results: Next month

In-house$12k to $20k a month, loaded

Measures every part of every ad against your purchases: Data team
Knows which part sold, not just which ad: A debate
Builds the next batch from: Last meeting
Gets better with every iteration: Maybe
A new batch built on last week’s results: Next sprint

Anneala$1,999 a month

Measures every part of every ad against your purchases: Yes.Every ad
Knows which part sold, not just which ad: Yes.Measured
Builds the next batch from: Yes.Your record
Gets better with every iteration: Yes.Each batch
A new batch built on last week’s results: Yes.Weekly

	AI ad generator$30 to $50 a month	Agency$3k to $5k a month plus creative fees	In-house$12k to $20k a month, loaded	Anneala$1,999 a month
Measures every part of every ad against your purchases	No.	No.	Data team	Yes.Every ad
Knows which part sold, not just which ad	No.	A hunch	A debate	Yes.Measured
Builds the next batch from	A prompt	A feeling	Last meeting	Yes.Your record
Gets better with every iteration	No.	Unlikely	Maybe	Yes.Each batch
A new batch built on last week’s results	No.	Next month	Next sprint	Yes.Weekly

Pricing

$1,999 a month. Two weeks for $99 first.

Two weeks on your account is plenty of time to prove the system works before you commit to a month.

It starts on the ads you already have. Sign in and every ad in your account is taken apart and scored on your purchases the same afternoon. The record is yours from day one, before a single new ad is made.
Every batch is built on measured part data, not intuition. Winning parts carry forward, losing ones retire, and a test in every ad keeps the record growing.
It gets better with every iteration. Batch two starts from what batch one measured. So does every batch after it.

For ecommerce brands spending $10k+ a month on Meta, with purchases it can read.
For a founder or head of growth who judges creative on CPA.
Not yet for brands under $10k a month: there aren’t enough purchases to score a part with confidence, and we’d rather say so.
Not for lead generation or pre-launch brands.

$50 to guess fast. $5,000 to guess with a nicer deck. $1,999 to stop guessing.

$9914 days on your account

then $1,999 a month · cancel anytime, in the dashboard

Your last 90 days scored part by part, up to 500 ads
60 ads a week during the trial, 100 a week after
Rendering and publishing to Meta
Everything stays in your ad account

You set the daily budget before anything goes live. Trial ads run in their own campaign; your winners stay on.

Start the $99 trial

If your record and a live batch aren’t in your account by day 14, the $99 comes back.

Questions people ask before they start

Does anything go live without me?

No. Every batch lands in your dashboard first, in its own paused campaign with the budget you set. You switch it on, and you can pause any ad from the dashboard.

Will it clone my winners until they fatigue?

No. It keeps a record of everything you’ve run and builds each batch from different mixes of the parts that sold, in fresh words, with one new test in every ad.

Is the score real, or a creative metric?

It’s purchases. Every part is scored on the purchases it produced per dollar across every ad it appeared in, against your account’s own average. Not thumbstop, not clicks.

I have an agency.

Keep them for the judgment. Each week they get a scored record of every part and a drafted batch, and the back-and-forth shrinks to a yes.

What does it need from Meta?

Permission to read your ads and their results and to publish to your ad account. You grant it by signing in with Meta and can revoke it there any time.

What happens on day 14?

Batch two is built from what batch one measured, and the $1,999 a month starts. Cancel anytime in the dashboard. The ads, the scores and the record stay in your account.

Meta already optimizes my ads.

Meta decides who sees the ads you give it. Anneala decides what those ads should be, from your purchases, and you see every ad before it spends.

What does it not do?

It doesn’t touch your budget, your caps or the campaigns you already run. And it doesn’t start from a blank prompt: every batch is built from the parts of ads you ran, scored on purchases you made, with one new test per ad to learn from.

Every ad you’ve run is evidence. Put it to work.

Two weeks. Your account. One full turn of the loop.

Start the $99 trial

Every ad you run makes the next one better.

A winner used to last two months. Now it lasts three weeks.

Your winner didn’t win. Its parts did.

Nothing goes live without you.

Live on a real account. Check every number.

HarlanMD puts every ad through the loop. Its CPA is 22% under the best month a person ever made for the account, and every batch for 14 weeks has met or beaten the account average.

Let it prove itself on your account first.

Your existing ads, scored

Your first batch

Several batches

You decide

Better than an agency. Nothing like an ad generator.

AI ad generator$30 to $50 a month

Agency$3k to $5k a month plus creative fees

In-house$12k to $20k a month, loaded

Anneala$1,999 a month

$1,999 a month. Two weeks for $99 first.

Questions people ask before they start

Every ad you’ve run is evidence. Put it to work.